The New Wordfence Logo
Popular WordPress security plugin Wordfence updated their logo today. The old logo was a bright yellow shield. Not particularly attractive and kind of 90's, so I understand why they wanted to update it. But at least you could tell what the old logo was, and the shield shape made a clear reference to what they stood for.
Not any more. Their new logo features a wrought-iron fence that relies on fine detail, and cuts off the bottom of the shield shape. On their homepage, where a huge logo fills a chunk of the screen, the effects works okay, but shrunk down to a more moderate size, as it appears in their header, it loses definition: The cut-off shield becomes an indistinct wavy-topped shape, while the fence looks like some kind of pointy thing with lines on either side – The Golden Gate Bridge, maybe? Once it gets down to icon size, you can't even discern that much. In the WordPress Admin menu, the most important place a WordPress plugin's icon appears, it looks like a blue blob.
As if that wasn't embarrassing enough already, that blue color is an issue in itself: the new icon that is supposed to "bring Wordfence into 2015" according to the CEO's announcement, hasn't even been brought up to date with the monochrome vector icon style the WordPress Admin has been using since the end of 2013. So, at best, the big update brings Wordfence into... 2012. Ouch.
Wordfence needs to scrap this "updated" logo and hire actual professionals with experience designing icons; special considerations go into designing something intended to be shown at a very small size, and it's obvious whoever designed this logo didn't take that into account. They should bring back the full shield shape, which was much clearer at small sizes, and ditch the wrought-iron fence, which just isn't. If they want to incorporate a fence (for Wordfence) into their icon, it needs to be in a style that allows a dramatically simpler design – a classic picket fence might work, for example. Finally, and most importantly, they need to get in line with the WordPress Admin re-design of 2013. Next to the subtle grays of the rest of the admin, colorful icons like theirs are distracting and obnoxious, suggesting a company that cares more about being seen than they do about the user experience. #wordpress #tech #wordfence #graphicdesign